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Northridge Deep Dive into Data Reveals Optimal Geographic Locations for Fortune 50 Telecom Enterprise Infrastructure Build
Telecom Industry
Challenge
- A Fortune 50 Telecom enterprise partnered with The Northridge Group to analyze and prioritize the best geographic locations for an infrastructure build investment project.
- Location prioritization necessitated the collection and mining of data to answer the following questions:
- What is the scope of client’s current spending across services and infrastructure?
- Where is the current spend located?
- What geographic groupings deserve the most focus?
- What is the incremental opportunity?
- What is the estimate of cost to build?
Approach
- Gathered, normalized, and integrated data from multiple sources and platforms relating to location, current spend, infrastructure costs, network points-of-interconnection, etc.
- Reviewed markets by developing grouping methodologies to assess distance between locations and existing level of infrastructure.
- Executed multiple scenarios based on a set of 6 unique use-cases that varied by minimum locations in the grouping and maximum geographic distance between locations.
- Created a summary by use-case and fiber ring of critical financial attributes including CAPEX, NPV, IRR, cost savings, locations, and circuits.
Business Impact
- Delivered prioritized set of fiber build use-cases for potential infrastructure build backed by in-depth data analysis with drill-through to location, circuit, and customer details.
- Clear and visual plot map showcasing market overview with drill-downs into specific opportunities provided easy-to-read and understand overview of findings.
- Recommended builds require a multi-million dollar spend in CAPEX, but generate IRRs 2X the hurdle rate in 5 years.
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