Telecom
Technology, Analytics & Omnichannel Enablement
How a Fortune 50 telecom enterprise used advanced data analysis and scenario modeling to prioritize optimal geographic locations for a large-scale infrastructure build.
The Challenge
A Fortune 50 telecommunications enterprise partnered with The Northridge Group to analyze and prioritize geographic locations for a major infrastructure build investment.
Location prioritization required comprehensive data collection and mining to answer critical questions, including:
What is the scope of current client spending across services and infrastructure?
Where is current spend geographically concentrated?
Which geographic groupings warrant the greatest focus?
What is the incremental revenue opportunity?
What is the estimated cost to build?
Leadership needed a structured, data-backed approach to evaluate investment scenarios and prioritize markets with the strongest financial return potential.
The Strategy
NRG designed a rigorous analytics framework to evaluate infrastructure investment scenarios using integrated data sources and financial modeling.
The strategy focused on:
Gathering, normalizing, and integrating data across location, spend, infrastructure costs, and network interconnections
Developing grouping methodologies to assess geographic proximity and infrastructure density
Designing scenario models across six distinct use cases based on minimum location thresholds and maximum geographic distances
Evaluating critical financial attributes including CAPEX, NPV, IRR, projected savings, and circuit implications
The objective was to create a clear, quantitative foundation for capital allocation decisions.
The Execution
NRG executed a structured analytics and modeling engagement that included:
Multi-source data integration and validation
Market grouping analysis and infrastructure proximity modeling
Scenario-based financial modeling across six use cases
Development of use-case summaries by fiber ring including key financial and operational metrics
Outputs were structured to enable drill-down visibility into locations, circuits, customers, and projected financial outcomes.
The Impact
The engagement delivered a prioritized portfolio of infrastructure build opportunities grounded in detailed financial analysis.
Outcomes included:
A ranked set of fiber build use cases supported by drill-through data visibility
A visual market plot map with drill-down capability to assess geographic opportunity
Clear capital investment guidance demonstrating IRRs at approximately 2x the hurdle rate within five years
With this data-driven foundation, leadership gained clarity on where to deploy multi-million dollar CAPEX investments to maximize long-term enterprise value.
experience + excellence
Ready to Align Your Organization for Growth?
We partnered with a Fortune 50 telecom enterprise to analyze and prioritize geographic build scenarios, delivering capital allocation clarity and scalable network expansion.
