Joni joined The Northridge Group in 2023 as an Executive Advisor and was appointed President and CEO in 2024. Before joining NRG, she spent more than 35 years at AT&T, serving in senior leadership roles across Sales, Marketing, Operations, and Finance.
She brings deep expertise in risk management, cost optimization, finance modernization, and business transformation. As CEO, Joni leads the strategic direction and evolution of Northridge’s transformative solutions that reduce complexity, enhance performance, and accelerate sustainable growth across operations, customer experience, and enterprise strategy.
With a proven record of driving measurable results and guiding organizations through modernization and digital transformation, Joni is recognized for uniting data, technology, process, and people to deliver sustained performance and strategic clarity across complex enterprises.
Joni is currently a board member for Girls Inc. of Dallas.
Each of our engagements is led and performed by dynamic senior-level consultants – many with 20-25 years of industry experience – allowing you to communicate with our team on a peer-to-peer level. .
Artificial intelligence (AI) is no longer a fringe experiment—it’s a strategic imperative. From predictive analytics and generative AI to intelligent forecasting and agent assist tools, AI is transforming how organizations operate, make decisions, and engage with customers. But while the technology is advancing rapidly, many organizations are struggling to move from vision to execution.
By Jessica Hoffman, Senior Project Lead, Customer Experience & Contact Centers Artificial intelligence (AI) is no longer a futuristic concept—it’s a present-day reality reshaping industries,
The Situation An international manufacturing company with retail locations worldwide reached out to The Northridge Group for help. The parent company was experiencing a great