Customer Journey Mapping – A Walk in the Customer’s Shoes (Part 2)
In my previous post, I explained the importance of creating a Customer Journey Map (CJM) and outlined the first three phases of the process – research,
In my previous post, I explained the importance of creating a Customer Journey Map (CJM) and outlined the first three phases of the process – research,
You might be asking yourself, “What is a Customer Journey Map?” A Customer Journey Map (CJM) is a powerful process that tracks a customer’s experience,