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Northridge Leads SIP Transition Resulting in Cost Savings

Telecom

Technology, Analytics, & Omnichannel Enablement, & Business Transformation

Modernizing contact center infrastructure to reduce costs, improve scalability, and enable future growth.

The Challenge

A national cable provider needed to migrate inbound toll-free traffic from legacy TDM technology to a modern SIP-based environment—without disrupting contact center operations.

Key issues included:

  • Legacy infrastructure limited scalability and drove higher costs

  • Complex migration across thousands of toll-free numbers

  • Risk of disruption to call routing and customer experience

  • Need for coordinated execution across multiple carriers and systems

The Strategy

Design and lead a seamless transition to a dual-carrier SIP environment that improves efficiency while maintaining operational continuity.

The strategy focused on:

  • Develop migration strategy and implementation roadmap

  • Coordinate cross-functional stakeholders and carriers

  • Prioritize continuity of service and risk mitigation

  • Align infrastructure changes to long-term scalability goals

The Execution

Northridge led the end-to-end migration with structured program management::

Key actions included:

  • Directed migration of toll-free traffic from TDM to SIP trunking

  • Managed dual-carrier implementation for redundancy and resilience

  • Redesigned templates to reflect empathy and conversational tone

  • Coordinated across telecom providers, internal teams, and operations

  • Ensured seamless cutover with no disruption to call delivery

  • Provided leadership, technical expertise, and execution oversight

The Impact

The organization achieved significant cost savings and operational improvements:

The engagement achieved:

  • 5,800+ toll-free numbers migrated with zero disruption

  • $5.8M in annualized savings (30% cost reduction)

  • Higher first-contact resolution rates

  • Improved scalability and flexibility of contact center infrastructure

  • Established a foundation for future growth and modernization

experience + excellence

REDUCE COSTS THROUGH SMARTER INFRASTRUCTURE

Ready to modernize your infrastructure and unlock meaningful cost savings?

Let’s talk about how a structured, operator-led approach can reduce complexity, lower costs, and scale your operations.

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Northridge Thought Leader Partners
Northridge Group Partners represent a collective of experienced leaders including Joni Arison, Lisa Butler, Liz Griffin, and Shannon Neumayer. Together, they bring deep expertise in customer experience, contact center excellence, and business transformation, helping organizations achieve measurable results and sustainable growth.

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