Cost Transformation — From Reduction to Reinvention — State of CX, 2025
Cost Reduction Alone Is No Longer the Goal — Value Creation Is Business leaders are shifting how they think about cost. What was once focused
April 6, 2026
Joni joined The Northridge Group in 2023 as an Executive Advisor and was appointed President and CEO in 2024. Before joining NRG, she spent more than 35 years at AT&T, serving in senior leadership roles across Sales, Marketing, Operations, and Finance.
She brings deep expertise in risk management, cost optimization, finance modernization, and business transformation. As CEO, Joni leads the strategic direction and evolution of Northridge’s transformative solutions that reduce complexity, enhance performance, and accelerate sustainable growth across operations, customer experience, and enterprise strategy.
With a proven record of driving measurable results and guiding organizations through modernization and digital transformation, Joni is recognized for uniting data, technology, process, and people to deliver sustained performance and strategic clarity across complex enterprises.
Joni is currently a board member for Girls Inc. of Dallas.
Each of our engagements is led and performed by dynamic senior-level consultants – many with 20-25 years of industry experience – allowing you to communicate with our team on a peer-to-peer level. .
Cost Reduction Alone Is No Longer the Goal — Value Creation Is Business leaders are shifting how they think about cost. What was once focused
Coaching Maturity Model A practical framework for evaluating how coaching evolves from isolated activity to a strategic capability that drives business outcomes. Coaching Maturity Model
What Business Leaders Are Prioritizing Heading Into 2026 2025 proved to be a pivotal year for business transformation. As AI adoption accelerated and a historic