Liz Griffin is an accomplished executive with a proven track- record in leading strategic growth, transformation, and operational excellence. She excels at aligning business objectives with actionable strategies, leveraging data-driven insights and advanced technologies to optimize performance and efficiency.
Known for leading cross functional teams to deliver measurable outcomes, Liz enhances financial performance, fosters employee
engagement, and implements governance structures for long-term success.
In her recent role as Chief Operating and People Officer at XSELL Technologies, Liz led strategic restructuring efforts, driving substantial cost reductions and improving operational efficiency. Her leadership in customer and operational excellence ensured team stability and performance during critical restructuring phases. She enhanced operational efficiency by implementing care strategies to streamline site launches and software migrations, significantly improving issue resolution and increasing product adoption. During her tenure at DIRECTV, Liz held leadership roles, including Associate Vice President of Satellite Product Marketing and Digital Marketing and Commerce. She oversaw satellite acquisition strategy
and planning, managing multi-million-dollar budgets to revitalize DIRECTV’s satellite acquisition efforts and strengthen market presence.
Post-divestiture from AT&T, Liz led a comprehensive digital
marketing overhaul, managing a $120M P&L and optimizing acquisition strategies across SEM, SEO, and Indirect eCommerce partners, streamlining performance acquisition by improving search engine visibility, forging key digital partnerships, and surpassing performance targets. Her career at AT&T was defined by leadership in channel transformation. As Assistant Vice President in the Indirect Sales & Distribution organization, Liz led a strategic shift with Indirect eCommerce partners, managing a $200M P&L and delivering ~900K annual activations. She optimized sales strategies and strengthened partner relationships, driving $848M in value creation, maximizing market expansion and profitability. In her role as Assistant Vice President of Digital Care & Social Media, Liz oversaw ~32M annual chats, consolidating programs across Care, Mobility, and Video into a single vertical. By implementing strategic corrective measures, she achieved a 33% reduction in credits and adjustments, contributing to $8.1M in budget favorability and consistently improving customer satisfaction.
Each of our engagements is led and performed by dynamic senior-level consultants – many with 20-25 years of industry experience – allowing you to communicate with our team on a peer-to-peer level. .
The Situation An international manufacturing company with retail locations worldwide reached out to The Northridge Group for help. The parent company was experiencing a great
“Anthony brings to us his extensive knowledge of business operations, customer experience, technology, and leadership. His recent AI and technical implementation experience will enhance our
WBE Firm Names Two Female’s to Advisory Positions PRESS RELEASE FOR IMMEDIATE RELEASE CHICAGO, April 2024/PRNewswire/ — The Northridge Group, an award-winning, women-owned management consulting firm
