Liz Griffin is an accomplished executive with a proven track record in strategic growth, transformation, and operational excellence. She excels at aligning business objectives with actionable strategies and leveraging data-driven insights and technology to optimize performance and efficiency. Known for leading cross-functional teams that drive measurable outcomes, Liz enhances financial performance, fosters employee engagement, and strengthens governance for long-term success.

Before joining The Northridge Group, Liz served as Chief Operating and People Officer at XSELL Technologies, where she led strategic restructuring efforts to improve operational efficiency, stabilize teams, and achieve substantial cost reductions. Earlier in her career, she held leadership roles at DIRECTV, including Associate Vice President of Satellite Product Marketing and Digital Marketing and Commerce, where she managed large-scale acquisition strategies, revitalized digital programs, and improved customer retention.

At AT&T, Liz advanced to senior leadership roles overseeing multi-hundred-million-dollar P&Ls and large-scale operational transformations across digital, marketing, and service organizations. She led cross-channel strategies, strengthened partner relationships, and delivered sustained profitability improvements through digital modernization and process optimization.